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How to Host a Safe, In-Person Corporate Retreat
With more and more businesses getting back to work, it’s time for professionals to reconnect and collaborate with their peers and colleagues. And after following a tumultuous year full of unprecedented change, many corporations have restructured and evolved in a...
Launching a New Product? Here’s How to Maximize Customer Buy-In
Getting ready to launch a new product or service? There's no better way to engage your customers than through an experiential activation. From growing brands to Fortune 500 companies, experiential marketing has consistently generated buzz for businesses of all sizes....
Ready to Host Your First Online Event? Here’s What You Need to Know
With many brands and businesses tip-toeing into the online events space, it can feel a bit crowded these days. But whether it's your first event or your thousandth, there's never been a better time to engage your audiences—even if only from afar. If you're considering...
How to Transform a Convention Center for Safe In-Person Events
We all are eager to get back to "normal," but odds are, normal is further off than any of us want to admit. And with many companies returning to the office, many are making up for lost time. After months of stagnant supply chains and ever-changing customer...
The Return of In-Person Events in 2021
For the past 12 months, the corporate events industry has continued to adjust and pivot… and then pivot again. From transitioning to completely virtual formats to then rapidly adapting to hybrid alternatives, the entire industry was making changes “on the fly,” and in...
How to Create Value for Virtual Conference Attendees
With the rising demand for virtual conferences and trade shows, it’s more important than ever that your brand or business stands out. The secret? Increasing the value of your event. Whether you’re getting ready to launch a new product, host a group of panelists, or...
The Foundation of Successful Events: Structural Engineers
When it comes to organizing an event, particularly when it's an experiential one, attendees will arrive with high expectations. While guests are looking for inventive entryways, decor, booths, and more, brands and venues are expecting soundly built structures. To...
Hiring Technical Specialists For In-Person Versus Virtual Events
Regardless of whether it’s in-person or virtual, hiring the right team for your event is crucial. Whatever the platform may be, today’s attendees are looking for both immersive and engaging activations. And due to the increasing demand in outside-the-box, unique...
How to Hire Technical Specialists For Your Next Event
From how they’re organized to the way they are presented, events have recently undergone a variety of changes. And due to the evolution from in-person to virtual and hybrid events, technical specialists are in high demand. It’s more important than ever that the audio...
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