With many brands and businesses tip-toeing into the online events space, it can feel a bit crowded these days. But whether it’s your first event or your thousandth, there’s never been a better time to engage your audiences—even if only from afar.

If you’re considering hosting an online event, here’s our guide to get you started.

Set Clear Expectations

Especially for guests who might be attending their first online event, try to put yourself in their shoes. The experience can feel overwhelming, confusing, and in some cases, exhausting. Try to make the signup and registration process as seamless as possible. Clearly outline the main details of the event, like date and time (including time zone!), as well as what software or tools they will need to install prior to event day. Odds are, you’ll have a handful of guests who will still experience technical difficulties day-of, but you’ll want to minimize this risk as much as possible.

Also make sure to set clear expectations for what is included in their admission. Will there be networking opportunities? Can guests stream the event afterward if they weren’t able to attend? Make sure to add value for your guests, even if you choose to offer various passes and levels of event access.

Test Your Equipment (and then test it again)

We hate to be the ones to break it to you, but… you will almost always have some form of technical difficulties. But that’s okay, it comes with the territory! That’s why we’re here to make sure they are as avoidable as possible, and can be swiftly managed. Our team of specialists is well equipped to prep any venue or conference center, as well as be on-site to troubleshoot during the event. From audio and visual technicians to live-streaming specialists, we work closely with each of our clients to ensure their virtual event runs smoothly.

For hybrid events, this is particularly important. With guests both in attendance as well as tuning in from afar, you’ll want to make sure that the experience is as seamless as possible. We can integrate live video feeds directly to today’s most popular streaming services.

Continue the Conversation

After the event has concluded, the work has only just begun! Adding real value for your attendees means following up afterward and continuing the conversation. How did guests enjoy their experience? Are you planning to offer any additional materials for those who tuned in? Are there resources you can provide that will enrich their experience even more?

Take advantage of other online mediums to keep your attendees engaged. Use testimonials and other reviews to your advantage to help fuel your next event, and improve long-term customer retention. After all, “word of mouth” is one of the best forms of marketing—even in a digital age!

Want to add more tips to the list? Leave a note in the comments!