by Maggie Sfingi | Feb 25, 2021 | Events, Tradeshows
Getting ready to launch a new product or service? There’s no better way to engage your customers than through an experiential activation. From growing brands to Fortune 500 companies, experiential marketing has consistently generated buzz for businesses of all...
by Maggie Sfingi | Feb 18, 2021 | Conferences, Events, Hospitality, Tradeshows
We all are eager to get back to “normal,” but odds are, normal is further off than any of us want to admit. And with many companies returning to the office, many are making up for lost time. After months of stagnant supply chains and ever-changing customer...
by Maggie Sfingi | Feb 15, 2021 | Conferences, Events, Tradeshows
For the past 12 months, the corporate events industry has continued to adjust and pivot… and then pivot again. From transitioning to completely virtual formats to then rapidly adapting to hybrid alternatives, the entire industry was making changes “on the fly,” and in...
by Maggie Sfingi | Jan 21, 2021 | Conferences, Events, Tradeshows
When it comes to organizing an event, particularly when it’s an experiential one, attendees will arrive with high expectations. While guests are looking for inventive entryways, decor, booths, and more, brands and venues are expecting soundly built structures....
by Maggie Sfingi | Dec 18, 2020 | Conferences, Events, Hospitality, Tradeshows
From how they’re organized to the way they are presented, events have recently undergone a variety of changes. And due to the evolution from in-person to virtual and hybrid events, technical specialists are in high demand. It’s more important than ever that the audio...
by Maggie Sfingi | Dec 18, 2020 | Conferences, Tradeshows
Countless businesses rely on trade shows to boost awareness and engagement. And in a year when these events have only continued to evolve, it’s more important than ever to have an understanding of what makes them a success. If you’re looking for guidance when it comes...
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